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Business / a year ago
Adidas Caught in Yeezus Scandal: Investors Suggest Company Used "Ye" as Scapegoat for Lack of Yeezy Sales
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Adidas faces a lawsuit for allegedly using Kanye West as a scapegoat for their inability to sell Yeezy sneakers, prompting a debate on whether to rely on artists' creativity to sell products or to produce more wearable sneakers.
Adidas Caught in Yeezus Scandal: Investors Suggest Company Used "Ye" as Scapegoat for Lack of Yeezy Sales In an ironic turn of events, Adidas has been caught in a Yeezus scandal as investors file a class action lawsuit against the company, alleging executives knowingly kept the problematic rapper even after the illuminated halos began to tarnish. The burning question: did Adidas deliberately use "Ye,", formerly known as Kanye West, as a scapegoat for their inability to sell hideously overpriced sneakers? Last year, Ye was involved in a series of controversies surrounding his bizarre tweets, grandiose aspirations, and shoe designs that very closely resembled Martian footwear. Adidas officially cut ties with Ye in October following a series of unfortunate and antisemitic remarks. Apparently, deciding between their moral values and selling expensive sneakers can be quite the conflict for the German sports brand. Shareholders, outraged by this blatant use of Ye as a business destruction tactic, filed a suit on Friday against Adidas, claiming they are only scapegoating the artist. The investors state that the company was fully aware of Ye's unpredictability and eccentricity back in 2018, and was complicit in their failure to sell his highly anticipated line of clothes and sneakers. “Our client was just exercising his divine rights as a musical demigod,” stated a source close to the rapper, “Adidas showed some green-eyed envy and decided to use him as a scapegoat for their own failings.” Inside sources have uncovered that Adidas' high-ranking executives conducted secret meetings, desperate to find new ways of shifting the blame for poor sales. They tried blaming the economy, the global pandemic, and even the extra-long shoelaces on the sneakers themselves. But ultimately, they landed on the artist formerly known as Kanye West. An Adidas spokesperson, in full damage control mode, stated, “We did everything to support Ye’s creativity and unique vision. Unfortunately, we can't control the market’s preferences for less alien-like footwear.” However, the lead investor in the lawsuit vehemently disagrees: “Everyone knows that Ye’s style is much appreciated by extra-terrestrial beings, and there’s a huge demand for Yeezys in the Martian market. Adidas just didn’t want to invest in space shuttles to ship the products to Mars.” This scandal raises a serious debate within the fashion industry: whether to rely on the whimsical creativity of artists to sell products, or to focus more on producing wearable sneakers that won’t receive confused comments from grandmothers worldwide. As the legal battle unfolds, only one thing is certain: the fate of the Yeezy brand, and its connection to Adidas, continues to rest on very bizarre sneakers.
posted a year ago

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Original title: Investors sue Adidas over Kanye West Yeezy deal

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