In an astonishing turn of events, Jeju Air has announced the launch of its latest in-flight experience, “Fire and Fury,” following a recent plane crash that has sparked global interest in extreme travel encounters. Hot on the heels of the tragic incident at Muan International Airport, where 28 passengers transformed their journey into an unexpected game of “how to exit a burning aircraft,” Jeju Air is now capitalizing on their newfound notoriety. The airline, renowned for its budget-friendly fares and a willingness to push the envelope (and apparently, the boundaries of safety), is proud to unveil a series of thrilling in-flight features that promise to elevate air travel to new heights—or depths, depending on your perspective. Inspired by the dramatic landing gear malfunction that caused the unfortunate crash, the airline is introducing the “Emergency Evacuation Drill” as a standard part of its pre-flight safety briefing. “We realized that while many passengers are familiar with the standard ‘brace for impact’ call, they’ve never had the chance to practice their emergency slides in a real-world setting,” said a Jeju Air spokesperson. “Now they can experience the rush of a controlled descent into a fire drill with a touch of realism!” In an unprecedented move, Jeju Air will also be offering a complimentary upgrade for those daring enough to choose the 'Fire and Fury' package. Travelers can now enjoy a simulated emergency with live flames, pyrotechnics, and the option of choosing their favorite fire-retardant beverage from a new menu featuring “Smoky Mojitos” and “Flaming Sodas.” But that’s not all! For an additional fee, passengers can participate in a scavenger hunt to locate the rolled-up emergency slide, all while racing against the clock (and maybe some realistic smoke effects). The first few passengers to escape will earn complimentary “I Survived the Fire and Fury” t-shirts and a chance to win a free round-trip ticket to anywhere not on Jeju Air’s current destination list. Critics have called this initiative "insensitive," with some even labeling the campaign as "in poor taste." However, Jeju Air is undeterred. “Our motto is ‘Every Cloud Has a Silver Lining,’ and we’re just giving our passengers the opportunity to turn that cloud into an adrenaline-pumping experience,” the spokesperson added while preparing a giant inflatable slide for demonstration purposes. As authorities continue to investigate the crash, Jeju Air’s marketing team remains optimistic. With the travel industry struggling to regain momentum, who wouldn’t want to board a plane where the in-flight entertainment includes potential disaster? The airline’s motto seems to be more fitting than ever: “Why travel safe when you can travel excited?” Accident survivors have given mixed reviews, with some claiming they thought it was the best “thrill ride” of their lives. As Jeju Air embarks on this fiery new journey, one thing is clear: they’re not just raising the bar; they're lighting it on fire.