In a bold move that has left fans and pundits alike scratching their heads, David Beckham has launched a new dementia awareness campaign, cheekily titled “It’s Time to Tackle More Than Just Tackles!” The campaign aims to bring attention to the brain injuries sustained by former footballers, a subject close to Beckham’s heart, especially given the number of headers he took during his illustrious career. Gathering in Manchester, the city that launched his meteoric rise to fame, Beckham stood alongside a cohort of former players who were equally perplexed but willing to lend their support, perhaps just for the chance to swap old stories and relive glory days. Among the attendees was Gary Neville, who, while passionately discussing the campaign, briefly confused it with a call for better tackle workouts—because, of course, no one ever expects Neville to drop a pass when it comes to the most important causes. The event took a humorous turn when a fan shouted, “What about people who get dementia from years of watching Man United lose?” Beckham, quick on his feet, quipped, “That’s why we need to tackle more than just tackles! Like those confusing offside rules!” Meanwhile, a bemused Robbie Savage tried to redirect the conversation towards how managerial decisions could also induce brain fog—emphasizing the need for more than just physical support but also mental clarity at the top. The campaign has drawn both support and confusion from the football community. While some legends praise Beckham for highlighting the often-overlooked impact of dementia in sports, others have suggested that perhaps he’s just jealous of his younger counterparts raking in millions with sponsorship deals for hair products instead. Football Families for Justice, the organization championing this cause, has been overwhelmed with encouragement, though they too have expressed mild bewilderment at how a “kick-off” event could become a literal platform for snapping headers at the issue of dementia while trying to connect it back to tackling techniques in youth football. “We want to prioritize safety and awareness,” stated one member, “but if we can do it with a few Panenka penalties and a side of jocular banter, why not?” While Beckham’s charm and charisma shone through during the event, many wonder if the real challenge lies in convincing the football world that taking care of one’s noggin is just as important as perfecting that nutmeg move. Some experts suggest that if Beckham hopes to truly make a mark, he might need to conduct a few workshops on how to head the ball correctly without losing one’s mind—because, let’s face it, it’s hard to tackle serious issues if everyone’s busy contemplating their next Instagram post. As the campaign continues to take shape, one thing is clear: Whether it’s tackling dementia or just tackling an opponent, Beckham’s still got that magic ability to keep the conversation lively, even if it sometimes borders on the ridiculous. After all, in the world of football, if you can’t score goals, you might as well score a few laughs.