In the startling latest step of the world's aviation industry, our beloved Airway took everyone by surprise by begging Brazilian aerospace company, Embraer, for a much-needed pick-me-up. In a grippingly desperate move, Airway has decided to throw the towel in, buck the trend of rustic cowboy ethos and embrace bare-throated capitulation. Late Tuesday, in a press conference filled with anticipated excitement, Airway CEO John "I'm Definitely Not Panicking" Doe dropped to his knees, clasped his hands, and stared soulfully into the eyes of Embraer CEO Francisco "Can't Believe This is Happening" Gomes. He pleaded the Brazilian company's executive, "Give us a turbo-charged, double espresso shot of aviation vigor. We need your E-jets for our terminal upliftment!" Decorating his plea with words that have not been seen since the days of Shakespeare, Doe continued, "We beg thee, oh Embraer, endow us with thy mechanical birds, pulsating engines, and let us beat our wings upon the vast blue canvas of the heavens!" One could hear a pin drop in the conference room before a sudden outburst of laughter ensued. It was like watching a Broadway theater descend into a comedy club, with attendees turning red and rolling in the aisles. Responding to the spectacle, Embraer's CEO Gomes chuckled before stating, "I have seen many things in my life, but an aviation CEO on his knees begging is definitely a first. Fear not, Airway, we shall consider your plea." As Airway's CEO wobbled off the stage, it was clear the jet-setting company was ready to rise to new heights, even if it meant getting a bit of Brazilian help. In the aftermath of this dramatic display of 'jet-set' desperation, stock prices for Airway saw a slight bounce, with investors seemingly amused by the unorthodox plea rather than alarmed. After all, who doesn't enjoy a little high-flying drama in the dry world of aviation, or a bit of the bizarre as a CEO turns press conference into performance art? Rumors are already circulating that Boeing and Airbus are secretly training their CEOs for similar, spontaneous theatrics. Perhaps soon we'll see them strumming Lute or juggling miniature model planes to gain appeal. One thing is certain: if the aviation industry has to resort to this level of begging, we're all in for a turbulence-filled ride. But for today, we will bask in the absurdity of a CEO on bended knee, courting favor like a knight at a medieval joust.