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Business / 6 months ago
Cash-Flush Netflix Cracks Down on Freeloading Password-Sharers; Mulls Over Premium Price Increases
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Netflix considers premium price increases as part of its ongoing efforts to crack down on password-sharing freeloaders, causing unrest among its unofficial "subscribers" who now fear they might have to start paying for the service.
In its latest attempt to combat freeloading hordes of password-sharers, cash-rich Netflix is considering hiking premium price tags, putting its legion of unofficial "subscribers" on high alert. The latest initiative follows recent crackdowns on non-household password sharing, further dampening morale among the global community of Netflix freeloaders. The move is in stark contrast to Netflix's streaming comrades like Walt Disney, which has opted for hiking fee-free prices this year. Interestingly, Netflix, the lone profitable major streamer, is taking the road less traveled, vis-à-vis cracking down on password-sharing outside households rather than simply resorting to price surge. Netflix's plan to chase this elusive stream-sharing crowd has been motivated by the tantalizing lure of over 100 million users who devoutly use the service without coughing up the cash. "Netflix now closes in on these clandestine viewers", said a Netflix spokesperson, who wished to remain anonymous, acknowledging the company's new game plan. The representative went on to assure that the password sharing prohibition was not just an act of corporate greed, but rather a strategic move to fend off the growing menace of moochers. "Call it whatever you want - comprehensive viewer management strategy, a creative restriction, or a cunning way to show we care - we're simply making sure our content is valued the way it deserves to be", the spokesperson declared. Faced with this impending doom of possibly having to pay for their Netflix, password-sharers around the world have reportedly begun gearing up for the potential price spike, brainstorming novel ideas to continue their viewing spree unfettered. "We're forming alliances with Hulu-riders now. Together, we stand a better chance against this corporate giant," said a worried password-sharer, outlining the newly minted resistance strategy. As Netflix prepares to drop its earnings report on Wednesday, the undercurrent wave of unrest among password sharers blends with anticipations and speculations about the would-be pricing strategy. One thing seems certain; all eyes, both paid and unpaid, will be closely watching Netflix's next move.
posted 6 months ago

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Original title: Netflix may tap price hikes after success of password-sharing crackdown | Inquirer Business

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